R6LH23q1v_Q/hqdefault.jpg' alt='Vingcard Vision Software' title='Vingcard Vision Software' />About The Story of Telling. YOU DONT NEED TO COMPETE WHEN YOU KNOW WHO YOU AREOne of the biggest challenges facing every entrepreneur, business leader and global brand is understanding how to create deeper engagement within their teams and with their customers. Whats stopping us isnt the quality of our products and services or the value we deliverits our ability to communicate it. Were so busy trying to tell the right storywe forget to tell the real story. Our lack of clarity about our story stifles our business growth, prevents us from realising opportunities and creating the impact we want to make. We fall in love with our ideas without fully understanding how our unique identity and aspirations intersect with the story the customer wants to believe in and hear. Were so close to the problem we cant see the wood for the trees, and so we end up competing instead of mattering. Im Bernadette JiwaI help companies big and small to design, build and grow careers and brands theyre proud of by getting to the heart of who they are. Vingcard Vision Software' title='Vingcard Vision Software' />Brand strategy, brand naming and personal branding. Bring your ideas to life and make them matter to your audience. Видеонаблюдение. Системи за цифрово видеонаблюдение и охрана. Хотелски системи. Ive worked with hundreds of entrepreneurs and business leaders enabling them to develop a business strategy and brand story thats aligned with their unique identity, vision and values. They have gone on to build more successful businesses, collaborative workplaces and meaningful brands. When your brand is story driven everything clicks. You spend less time trying to make people love the things you make and more time making things people love. HOW WE CAN WORK TOGETHERWhether youre launching a new idea, growing your business or you need to stay relevant in a shifting marketplace, I can help you to get clear on the story that will attract more of the customers you want and grow your business. Youll find details about how we work together here in SERVICES PRODUCTS. BW4dGdMPXoY/R_7NllK3_TI/AAAAAAAAACM/RECvhcQRaLI/w1200-h630-p-k-no-nu/ving-component.gif' alt='Vingcard Vision Software' title='Vingcard Vision Software' />Please contact me via email for speaking enquiries. CONTACT MEMY BACKGROUNDAs a recognised global authority on business philosophy and the role of story and identity in business, innovation and marketing, Im a Business Advisor, Keynote Speaker and Bestselling Author of six 1 Amazon Bestsellers. My blog was voted Best Australian Business Blog in 2. Smart Company named it one of Australias 2. Best Business Blogs in 2. It topped the list in 2. Other/VingCardElsafe/Image%20Archive/.com%20Archive/Solutions/Marine/signature-marine.jpg' alt='Vingcard Vision Software' title='Vingcard Vision Software' />Seth Godin listed it as one of the marketing blogs he reads. I spoke about the secret to spreading ideas at TEDx. I am one of the Top 1. Branding Experts To Follow On Twitter. I advise, consult with and speak to Fortune 5. Ive created brand names, communication and innovation strategies and brand stories to launch and evolve bold ideas from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non profits and more. My fascination with brand storytelling and marketing began at the age of 1. Action Man dayswhen we figured out that the collectable stars on the packaging, were just as valuable as the khaki outfits and grenades inside. I grew up in Dublin, the storytelling capital of the world. Now I live in the worlds most liveable city, Melbourne Australia, with a cafe on every corner, surrounded by brand storytelling inspiration at every turn. HAPPY CLIENTSI was fortunate to recently work with Bernadette on a storytelling project. Her blog posts resonated with me greatly and I hoped she could help my team with storytelling tools and techniques. What I received was far more. Not only did I get useful tools to help tell stories throughout our process but her philosophy helped me see the larger impact I could have within my company. Bernadette took the marketing and business speak we so often used and transformed it into my departments raison dtre. She helped open my eyes to the habitual thinking that was dragging us into the same feedback loop, and understand why we had difficulty finding new solutions. Her teachings, instruction and leadership helped me to see with new eyes. Lastly, Bernadette is a joy to work with passionate, fun, and relatable. Dell Inspiron N5050 Audio Drivers For Windows Xp. Antonio Zea, Director of Innovation Adidas Storytelling is now central to a marketers success the best brands make you believe. And Bernadette is one of todays master teachers in effective brand storytelling and the importance of making a difference. She reminds us, convincingly, that its about connection with the people we serve. Chris Bruzzo, Chief Marketing Officer, Electronic ArtsWe werent exactly sure what our brand needed, but we knew that we were missing something. So we started working with Bernadette, in hopes of learning how to brand ourselves better. Iso 14001 Internal Audit Checklist Download. By the end of our consultations, we had created a 6. Bernadette gave us the perspective and insight we needed to tell our story and be the best version of our brand we believe to be possible. Shannon Whitehead Kristen Glenn, Founders of revolution apparelIt was wonderful to have Bernadette on our side at the early stages of our rebranding process. As a coaching company, we know the value of getting an outside perspective and she gave us just that asking the right questions, testing our assumptions, and helping us move forward in a way we couldnt have on our own. Jonathan Raymond, EMyth, VP Marketing Bernadette sees the clever and memorable in every idea. She hones in on words visuals that not only help you tell your story to others, but to yourself. Oh, and did I mention that clever comes with a healthy dose of strategy Bernadette isnt smoke mirrors her words, ideas, and strategy are incredibly concrete and valuable. Tara Gentile, The You Economist Author of The Art of EarningWhen someone has it, words can only try and explain what it is. Working with Bernadette was like working with someone doing what she was born to do Deep listening exquisite attention to the details of your project expert, instinctive synthesis and ultimately, a deliverable that exceeds even the highest of expectations. My experience with her on my 3rd book was priceless. When you experience it, youll understand. Sunni Brown, Best Selling Author of The Doodle RevolutionBernadette is truly a special person. In a big world of noise and false bravado, her sharp mind and clarion, calm, voice offers uniquely insightful wisdom and direction. Our team was enormously benefited by her involvement in our project. She drew the light from within us that lit the way forward and set us on the path to achieve the end result we had dreamed of. Michael Garvey, Senior Digital Designer, ZapposBernadette is astonishingly talented at distilling the finest essence of a message. The British Paraorchestra the worlds first large pan disabled ensemble is a many splendored thing it has multiple contours and dimensions. Bernadette managed, in the shortest imaginable time, to express the beating heart of the thing with brilliant, succinct eloquence. This focus was the first step in a journey which led to the British Paraorchestra playing a vital role in the Closing Ceremony of the London 2. Paralympic Games, in front of a global audience of hundreds of millions. We shall forever be grateful. Charles Hazelwood, Founder British ParaorchestraWorking with Bernadette was a revelation. She helped us refine our vision and hone our message with warmth, grace and intelligence. Then she helped us see how best to weave that refined brand message through all of our communications platforms. Once youve got it, it seems so clear and almost obvious, but the process of getting there is not at all clear.